Farmers Advocate Fonds F336

A Q4

Date of the items: 1907-1948

Physical description: 5 cm

Title: Farmers Advocate Fonds

Creator: John Weld and Ernest John Weld

Repository: Trent Valley Archives

Reference number: TVA Fonds

Scope and contents: The fonds consists of seven issues of the Farmer’s Advocate and Home magazine dating from 1907 to 1948.

Access Conditions: No Restrictions

Finding aid: None, see file listing below

Accruals: No further accruals are expected

Custodial history: Donated by Shelagh Neck in 2012.

Administrative history: The Farmers Advocate was founded in 1866 by the farmer William Weld, who felt that a practical publication that documented the issues and priorities of farmers was needed to help others like him succeed in the farming business. Originally published at his farm in Delaware Township, William moved the offices of the magazine to London, Ontario as its readership grew. When he passed away in 1891, William’s son John took over as editor, and when John passed away in 1931, his son Ernest took over. At its peak in the 1940s, the magazine had 200,000 readers. After a decline in ad revenue, the magazine ceased publication in 1965.

Related fonds at TVA: F614 John MacLean, has issues of another farming publication from the same time period, Farmer’s Magazine

Access Points:

William Weld
London, Ontario

List of Issues:

  1. Vol XlII, No.775; August 1, 1907
  2. Vol LVII, No. 1548; May 25, 1922
  3. Vol LXXX, No. 3318; January 8, 1948
  4. Vol. LXXXIII, No. 3320; February 12, 1948
  5. Vol. LXXXIII, No. 3321; February 26, 1948
  6. Vol. LXXXIII, No. 3322; March 11, 1948
  7. Vol. LXXXIII, No. 3323; March 25, 1948